HdL helps agencies generate revenue for small businesses with Yiftee’s eGift Card sales.


(Brea, California) – HdL Companies (HdL), a leader in economic development for public agencies, announces our recent partnership with Yiftee, an eGift Card service provider whose slogan is Keep local dollars local. This collaboration has already proven successful in helping small businesses and communities recover from the pandemic by generating additional revenue with ‘Shop Local’ campaigns.

HdL works closely with small businesses on business licenses, compliance, regulation, economic development and more. With the onset of the American Rescue Plan Act (ARPA), HdL also assists agencies with creative responses to meet their local needs while securing valuable funding for small businesses in their community. 

“Running digital gift card grant or bonus programs can multiply ARPA dollars with consumer purchases by incentivizing in-person visits, promoting new shops or eateries, and engaging the community. Typically, consumers spend more than the card value and develop new habits of shopping, building on the ‘Shop Local’ movement. This partnership plays an essential role in rebuilding communities,” says Barry Foster, Principal and Managing Director of HdL’s ECONSolutions Team.

Yiftee and HdL are already working together in many cities including Canyon Lake, Hawthorne, Hercules, Lafayette, Oakley, Pinole and San Leandro, so a formal partnership was an obvious next step to build upon that momentum. 

"We are honored to partner with HdL given their highly respected position with local governments in California and across the country and their expertise in economic development. Together, we are making a big impact helping cities support their small businesses with COVID-19 recovery and beyond," reports Donna Novitsky, CEO of Yiftee.  

About HdL Companies

HdL Companies is dedicated to supporting local governments across the U.S. with revenue enhancement, technology and consulting services that enable cities, counties and special districts to better serve their constituents. Founded in 1983, HdL Companies’ comprehensive approach to revenue management is trusted by over 500 local governments. The company has successfully recovered over $3 billion in revenue for client agencies and maintained a 99.6% client retention rate since inception. For more information, visit www.hdlcompanies.com or follow HdL on LinkedIn, Facebook and Twitter. For more information about HdL services, visit hdlcompanies.com or contact This email address is being protected from spambots. You need JavaScript enabled to view it.

About Yiftee

Yiftee serves more than 400 communities and 13,000 local businesses with simple, secure, PoS-independent eGift Cards that keep local dollars local including more than $27M in pandemic years 2020 and 2021. The company works with city governments and other local organizations to create Community Cards branded for the community and redeemable at local businesses. Organizations and individuals purchase cards online and send them to friends, family and co-workers to support their local businesses. Yiftee also provides custom-branded cards for individual merchants, franchises, and chains. For more information, visit www.yiftee.com or follow Yiftee on Twitter or Facebook.


Jennifer Kovach

Digital Marketing Lead, HdL Companies

This email address is being protected from spambots. You need JavaScript enabled to view it.



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